SERVICE AGREEMENT

This Service Agreement (“Agreement”) is entered into on August 15, 2025 (“Effective Date”) between:

Service Provider:

Ashley M. Lands (“Provider”), operating under AML Digital Marketing and Provincial Leisure

Product Shipping Address:

Vicolo Santo Stefano 17
00010 San Gregorio da Sassola (RM) ITALY

Client:

&Eden; (“Client”), registered website: https://andeden.com/ Direct contact: Peter Hwang — peter@andeden.com

Collectively referred to as the “Parties.”

1. TERM

The Parties agree to a fixed term of six (6) months, beginning on August 15, 2025 and ending on February 15, 2026. This Agreement is binding for the full duration of the term unless terminated earlier in accordance with Section 8. Upon the expiration of the six-month term, the Parties may review the offer and negotiate terms for a potential continuation or renewal of the contract.

2. SCOPE OF WORK & DELIVERABLES

Provider shall deliver the following services to Client throughout the term:

2.1 Content Production

• 34 fully edited Reels per month (optimized for Client’s social channels).
• One (1) monthly filming session of four (4) hours, inclusive of: concept development, wardrobe, and location coordination.
• Complimentary Cross-Posts: For the first three (3) months of the contract term, Provider will share one (1) Reel per month to the @ashleymlands Instagram account, tagged to Client’s accounts, at no charge (total of three complimentary posts).

2.2 Airbnb Product Placement

• Priority placement of Client products in Provider’s and Leah Wolf’s Airbnb properties in Italy.
• Placement in two distinct properties at contract start; additional properties may be discussed after initial months.
• Commission on Sales: Client shall pay Provider and Leah Wolf a commission of 15%–20% on any sales generated through Airbnb placement.
• Client will provide two waterproof printed promotional cards (in English) for each property: one card with a QR code linked to Ashley’s affiliate storefront, and one with a QR code linked to Leah’s affiliate storefront.
• Cards must clearly note the exclusive Airbnb feature and provide an option for guests to order products for shipping to their home.
• Client is responsible for ensuring U.S. storefront or shipping options for optimal conversion (given that 90% of guests are American).

Additional Fulfillment Details:

• Product Shipping Address:
Vicolo Santo Stefano 17
00010 San Gregorio da Sassola (RM)
ITALY
• Yes, we are moving over to Superfiliate, but for now, you will be able to log in on Social Snowball after you make your account here: https://andeden.com/pages/affiliate
• Yes, we can ship out a few samples every month, including upcoming scents and unreleased products (candles,

etc.).

2.3 PR & Media Exposure

• Inclusion in Provider’s U.S. TV series promotion window (subject to production and network approval timelines).
• Permission for Client to use the phrase “As Seen On [TV Show Name]” once show is on-air and written approval is granted.

2.4 Add-On Service (Optional)

• Quarterly Product Photography Refresh — 25–30 edited original photos for social, web, and press. • Standard value: €675 per session; Contract rate: €450 per session.
• 30 days’ notice (preferably 45) required for booking.
• Models and additional wardrobe billed separately (quotes provided in advance).

3. FEES & PAYMENT TERMS

• Total Contract Value: €6,480 for six (6) months, payable in monthly installments of €1,080. • Payment Schedule: Auto-pay on the 15th of each month, starting August 15, 2025.
• Monthly rate breakdown:
- €680 for editing and delivering 34 Reels (€20 per Reel).

- €400 for 4-hour filming session.
• Add-On Photography Sessions billed separately when booked.

4. DELIVERABLE TIMELINE

• Monthly deliverable schedule subject to change depending on scope and campaigns. • Provider will submit a monthly content plan for Client approval before production.
• Final content delivery dates will be outlined in the approved monthly plan.

5. CLIENT RESPONSIBILITIES

• Provide products for filming and Airbnb placement in a timely manner. • Supply promotional cards and QR codes as detailed in Section 2.2.
• Approve monthly content plans within agreed timelines.

6. OWNERSHIP & USAGE RIGHTS

• Client is granted access to all content delivered under this Agreement for use on their owned platforms (social media, website, newsletters, etc.).
• Paid Advertising Restrictions: Client must obtain prior written approval from Provider before using any delivered content in paid advertisements run on Facebook, Instagram, or TikTok.
• Paid advertisements are only permitted free of charge during the active term of this Agreement.
• If the Agreement has ended, the Client must request and obtain separate written rights usage approval from Provider before running any paid advertisements with the content, which may be subject to additional licensing fees. • Provider retains the right to use created content for portfolio, PR, and case study purposes.
• Any cross-posted content on @ashleymlands remains on that account permanently unless otherwise agreed.

6.1 Paid Advertising Use

• Client may request that a paid ad budget be applied to promote posts from their own account or request that posts be promoted directly from @ashleymlands’ account.
• In both cases, all paid advertising campaigns must be approved in writing by @ashleymlands and her team prior to activation.

• Approval ensures that brand representation, targeting, and placement align with the creative direction and partnership terms.
• No paid promotion may be executed without written approval for each individual campaign.

7. CONFIDENTIALITY

Both Parties agree to maintain confidentiality regarding proprietary information, trade secrets, and any non-public information obtained during the course of this Agreement.

8. CANCELLATION & TERMINATION

This Agreement is non-cancellable during the initial six (6) month term outlined in Section 1. Neither Party may terminate the Agreement before the end date of February 15, 2026, except by mutual written consent. Upon completion of the six-month term, either Party may choose not to renew the Agreement by providing thirty (30) days’ written notice prior to the renewal date.

9. FORCE MAJEURE

Neither Party shall be liable for failure to perform due to circumstances beyond their reasonable control.

10. GOVERNING LAW

This Agreement shall be governed by and construed in accordance with the laws of Italy.

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https://www.instagram.com/lelabofragrances

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