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the SEO “Spider Web”

Creating a Stronger Digital Footprint for your business

A “spider web” strategy is a way to boost engagement across the board. Your web should start small, but eventually, it will grow into a complex and far-reaching content ecosystem of sorts. 

What platforms should you create & post on?

There are a lot of platforms, anyone can potentially lead to exponential growth for your business or brand. The most important question you need to ask yourself (honestly) are which platforms can you be consistent on?

This can be in the form of assigning your team members tasks to post, or hiring outside help to achieve your posting goals.


So, which platfroms should my business post on? Thats easy, do some research to find where your customers are spending time.


Tiktok

U.S. Audience – we estimate that TikTok has about 80 million monthly active users in the United States. 60% are female, 40% are male. 60% are between the ages of 16-24. 26% are between the ages 25-44

Which industries use TikTok the most?

Rank Industry TikTok likes:
Beauty 61,792,3002
Fashion 50,424,5003
Jewellery 49,893,0004
Art 43,543,000

Instagram

As of 2024, the majority of Instagram's audience are Millennial or Gen Z users. In fact, overall, Instagram is Gen Z's favorite social platform.

With 2 billion monthly active users — Instagram has posed to be a holy grail for brands in discovering new audiences and boosting revenue. It has played a pivotal role in increasing brand reach and transformed how brands position themselves. The top industries using Instagram have many strategies in common, especially when it comes to community-driven content. 

The top industries using Instagram marketing today are fashion, food, travel, beauty and skincare, and real estate.

LinkedIn

Information Technology and Services use LinkedIn the most.

The second-most-popular industry on LinkedIn is Hospital Health Care, followed by Construction, Retail, andEducationManagement.

These are 3 examples of data available on the web that is discussing each platform and their users. Before deciding what platforms you want to jump into, do some research and see if there is one you see your ideal customers frequenting, this may be a good place for you to start!

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