Beyond Social Media: Three Marketing Foundations for Hotels

behind the numbers

Here are three strategic shifts that have consistently increased reach on Provincial Leisure and supported national press recognition.

Below are some tried and true methods that we have found instrumental in building Provincial Leisure.

#1

Pinterest is an extremely valuable search engine! Unlike traditional social platforms, Pinterest operates as a search-driven discovery engine rather than a conversational network. Users come to the platform with intent — planning trips, renovations, events, and purchases well before a transaction takes place. With hundreds of millions of active users globally, Pinterest remains one of the few platforms where search behavior directly influences future buying decisions.

When a hotel becomes the visual answer to a traveler’s search — whether for a destination, interior aesthetic, or guest experience — that visibility compounds. Unlike paid social, where exposure ends when budget stops, optimized Pinterest content can continue driving referral traffic organically over time.

#2 COMMUNITY

Build authority around your brand — not just awareness. A well-structured blog allows hotels to control their narrative, articulate their positioning, and provide value beyond a static “About” page. Thoughtful editorial content — whether destination guides, design philosophy, or behind-the-scenes insights — strengthens brand depth and builds long-term trust.

From a search perspective, an integrated blog also expands topical relevance. Consistent, keyword-informed content helps search engines understand the full context of your property, accelerating discoverability and improving long-term visibility in search results

#3
For hotels and hospitality groups, LinkedIn is not a lifestyle platform — it is a decision-maker network. Ownership groups, management companies, developers, investors, brand executives, and corporate planners are all present and active.

Consistency matters more than virality. Frequent, relevant posts increase visibility within professional networks and keep your property top-of-mind during acquisition cycles, partnership discussions, and vendor selection.

Unlike consumer-facing platforms, LinkedIn allows direct proximity to institutional stakeholders — including investors, operators, and even competitors. Used strategically, it becomes a positioning tool, reinforcing authority, announcing milestones, and articulating brand leadership at scale.

In hospitality, reputation is not built only with guests — it is built with industry peers.

THANKS FOR READING!