Understand the difference between photographers, content creators, and influencers in hospitality marketing — and how each fits into long-term hotel strategy.

In today's competitive hospitality industry, having a strong social media presence is no longer optional—it's essential. Social media agencies offer a range of services designed to enhance a hotel's online visibility, engage potential guests, and ultimately drive bookings. However, understanding the costs and tasks involved in these services can be challenging, especially when you’re trying to budget effectively.