hotel Campaign Goals
Your hotel will be strategically positioned as the premier destination in the neighborhood! Our team will publish content highlighting the best activities, bars & restaurants, as well as the unique features of each hotel. We will provide your brand with high-quality web & social media images that you can use to promote yourself on social media & promotional sites! We will also be sharing this content on multiple platforms (outlined below).
Audiences & Promotional Schedule
Our main Instagram account: @ashleymlands has 50,000 followers and serves as a resource for Luxury Style & Travel enthusiasts.
1 wall post will be shared each day to this account, tagging the hotel’s Instagram and using the appropriate #’s for the venue. The hotel will also be tagged in stories that highlight the stay, excursions, and experiences!
Wall Posts/Story Highlights will be created the week the blog launches notifying followers we have new articles to read! The Highlights will remain on @ashleymlands with active links to the articles.
(Live feed to @ashleymlands linked below)
The Stuff Oui Love Pinterest averages 60-70K monthly views.
20 Pinterest Pins will be created (for each hotel) leading to the respective article.
*The Pins will be created the week of the article release when the link is live!
LinkedIn & Facebook
The articles will be shared with business contacts & family Via LinkedIn & Facebook. If you’d like to connect with me via LinkedIn - My profile is linked here!
Google Reviews
Each hotel will receive three 5-star Google Reviews from our three Google Guide accounts. (Ashley M Lands, Victoria Potter-Lands, The Stuff Oui Love Guide). These reviews will contain a variety of our best images and highlight the very best of our hotel stay, the excursions we did, as well as dining experiences.Our goal is to make these reviews feel like a mini-blog in and of themselves.
You can see from this review we left for The Gwen Hotel, image #12 has been viewed by over 33,000 people, which ultimately leads them to that 5-star review!
Content deliveries
Each hotel will receive approximately 3 months of social media content to distribute amongst their social channels. These high-quality images will showcase the best experiences in each hotel, surrounding activities, bars & restaurants.
Photoshoot Deliveries will include:
Staged Editorial Shots
Hotel Architecture and Ambiance shots including Room/Lobby/Entree/Bar Accommodations
Activities & “Things To Do Nearby” shots
The finalised content will be delivered the week of the article’s launch. You will receive a Lightroom link that contains the content. The caption of each image will contain the location/any appropriate social media tags. We hope this will help your social media teams create their posts!
We will separate the images into two Lightroom boards. One with Edited- Raw (website size files) and one with smaller social media size images for easier uploading.
Video: Each Hotel will receive a 30 second Youtube formatted video that can be uploaded to Review sites such as Hotels.com, Yelp, Etc. The video’s will also be linked into the final article we create. Similar here.
Article & Email Campaign
The Article will be created within 30 days of our departure date.Within 30 days we submit the piece for approval and schedule 15 days for your teams to review and approve the piece in completion for live posting and the email campaign.
After approval, the email campaign will be sent out to our 55,000+ email contacts.
The article will then be live on our website
Billing
Each hotel will be invoiced according to the agreed-upon price, this is due upon receipt.The expense reports will be sent within 7 days of departure, and are due within 15 days.
Each expense report will contain receipts as well as location
The expense report contains travel/excursions/expenses that are directly related to the article & content provided for the piece
We are responsible for providing makeup/accessories/wardrobe; hotels are not responsible
Contact
You can email us directly at: hello@ashleymlands.com (this is the email solely used for our brand collaborations)
You can reach Ashley via cell: 646 -620 - 2290 (text or calling is fine)
ABOUT US
Our NY-based style and travel platform is pairing classic styles with modern stories. By embracing local traditions, communities, and cuisine globally, Stuff Oui Love shares experiences that are as authentic as they are unique.
Streamlining The Campaign Process:
Contact Point - Our clients are assigned one point of contact, and we handle the rest.
Personalized Service - We customize our services to meet the needs of each individual client.
Audience- Our social networks, which we have built & developed since 2014, will be used to make your business known.
Email Marketing- As a company, we have the distinct advantage of having both social media followers and email subscribers who are interested in Inspirational Style & Travel.
Team Credibility: We are a women-owned/family-owned business with over 10 years of experience in the fashion and travel space. Our team is experienced in what works, and we have the tools to engage readers.
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