Monthly organization for video creation
Attached is a proposed monthly timeline outlining when, in a typical month, I will deliver which sets of video clips to you. This schedule covers both my personal content and the brand content I will create.
For ease of reference, I’ve broken it down into two sections:
brand content with &eden: 15 VIDEOS PER MONTH
The Plan (once i get the filming and their delivery schedule on track) will be that I propose the brand each month for the ‘content ideas’ for that particular month, once they approve it…I will film the style of the concepts between the 1-15th of each month. Then i will turn it to you by the 15th.
you then have 15 days to start making the videos in the styles (I’m going to link ideas and concepts they liked) below. you create 15 - 17 videos for the brand. they need to be turned in by the end of each month…
Note: the brand said they prefer to get one video a day (for example) rather than 15 videos all at once. same format as we usually do: You’ll just whatsapp the video to me (like normal) using the new format we came up with:
for each video Whatsapp Ashley:
The video (no text)
’Proposed Text’
Link to the audio you made the video with (example)
*From there, I’ll use each video you create as inpo to create them a ‘cover image’ with photography.
style for &eden
INSPO STYLE FOR &EDEN: ‘SOFTCORE’ - SLOWER MUSIC TEMPLATES, THE SLIDESHOw style videos ARE FINE THEY JUST NEED TO BE SOFT and a bit slower vibe (THINK #COTTAGECORE) I AM SENDING SOME INSPO OF THE STYLES THEY LIKE TO HELP:
NOTE: AFTER A COUPLE OF MONTHS,I WILL HAVE A TON OF VIDEOS I CREATE SPECIFICALLY FOR THIS BRAND WITH A SHOT OF THE PRODUCTS IN EVERY SACENE… FOR NOW, IF YOU NEED TO ‘BORROW’ VIDEOS FROM THE ‘@ASHLEYMLANDS’ SHARED ALBUM WE HAVE IN IPHONE, THAT IS FINE TOO.
@ASHLEYMLANDS
SINCE FROM 1 - 15TH OF EACH MONTH I WILL BE 'CREATING’ THE VIDEO CLIPS FOR THE BRAND, YOU CAN USE THE FIRST 15 DAYS OF EACH MONTH TO CREAT THE 15 VIDEOS FOR @ASHLEYMLANDS.
THE STYLE OF THE VIDEOS: I THINK EVERYTHING YOU’VE BEEN DOING PREVIOUSLY WORKS VISUALLY. THE ONLY THING WE NEED TO WORK ON IS THE HOOKS. THE VIDEOS ARE'N’T REALLY ENGAGING ENOUGH THAT PEOPLE WHO ALREADY FOLLOW WOULD WANT TO LEAVE COMMENTS. HOWEVER, WHEN I POST A VILLA TOUR OR EVEN GOING ANTIQUING, I GET A TON OF DM’S WITH PEOPLE ASKING QUESTIONS (AND COMMENTS AS WELL).
SO, MY IDEA IS WE PROPOSE QUESTIONS TO PEOPLE. SORT OF A ‘THIS OR THAT’ CONCEPTs.
FOR EXAMPLE, I HAVE A TON OF CASTLE VIDEOS ALSO BOAT VIDEOS. SO THE CONCEPT for a video COULD BE: “BOAT TRIP OR 5 NIGHTS IN A CASTLE”.
ANOTHER COULD BE: ‘ISLAND RESORT OR COUNTRYSIDE GETAWAY’, SHOWING CLIPS OF BOTH. etc… STILL LOCATION/HOSPITALITY/LUXURY FOCUSED FOR THE NICHE. JUST MAKING THE CLIPS A BIT MORE INTENTIONAL TO DRIVE THE ENGAGEMENT.
I ASKED CHAT GPT TO GIVE PROMPT IDEAS, I AM DROPPING BELOW TO KIND OF HELP WITH INSPO.
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“This feels like ___.”
Pick clips that all feel similar (like low light lobby videos or all pooside bright colours)“My first thought: ___.”
“If I were here, I’d ___.”
“The perfect caption: ___.”
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“Choose one: balcony or ocean view.”
Pick a few clips that show balconies, then a few videos that show water“Which stays: pool, spa, or breakfast?” (Show clips that match)
“Pick one: sunrise espresso or sunset wine.”
“Hotel luxury = linens or lighting?”
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“Name the mood of this room.”
This is a great one as I send more home clips.“Name this castle.”
“Give this dish a title.”
“If this boat were a film, what’s the title?”
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✦ Universal “This or That” Prompts:
✦ Yachts“Is this a tax write-off or a love story?”
“Would you rather own the yacht… or just be invited?”
“Better soundtrack: champagne pop or crashing waves?”
“This deck: fashion campaign or family feud?”
“Captain’s log: empire or exile?”
“Is this wealth… or just the illusion of it?”
“Would you sail here for business… or for scandal?”
“This yacht deserves a name — what is it?”
✦ Medieval Cities
“These stones: built for prayer or for power?”
“Would you rather be the ruler… or the rebel?”
“Is this alley poetry or politics?”
“Cobblestones: stilettos or sandals?”
“This square: love letters or executions?”
“Is this architecture holy… or just heavy?”
“Who owns the story — the masons or the merchants?”
“Would you rather live here in 1400… or 2040?”
✦ Poolside
“Pool mood: martini or mineral water?”
“Would you rather swim… or pose?”
“Shade seeker or sun worshipper?”
“This lounger: gossip or nap?”
“Better pool rule: no phones or no clothes?”
“Is this vacation… or reinvention?”
“Who do you invite first: a lover or a lawyer?”
“Poolside accessory: linen shirt or scandal?”
✦ Dishes / Food
“This plate: art or appetite?”
“Would you rather cook it… or photograph it?”
“Michelin tasting menu or grandmother’s recipe?”
“This dish: seduction or survival?”
“Who gets the first bite: you or your followers?”
“Is this garnish genius or overcompensation?”
“Better pairing: wine or conversation?”
“This table: treaty or tryst?”
✦ Museums / Art
“This gallery: worship or boredom?”
“Would you rather steal it… or study it?”
“Is this a masterpiece… or marketing?”
“Better title: ‘Saints’ or ‘Scandals’?”
“This sculpture: divine body or ego trip?”
“Is this ceiling heaven… or flex?”
“Would you rather be the artist… or the patron?”
“Frame it at home… or leave it in history?”
✦ Sunsets & Views (bonus, always irresistible)
“Sunset mood: applause or silence?”
“Would you rather chase it… or let it come to you?”
“This horizon: forever or fleeting?”
“Golden hour: romance or ritual?”
“Is this light cinematic… or holy?”
“Keep the memory… or post the proof?”
✦ Castles / History
“Guard the gate or steal the crown?”
“Would you restore it… or haunt it?”
“Throne room or secret passage?”
“Stone walls or scandalous tales?”
“Torchlight dinner or candlelit plot?”
“Sleep here as a royal, or wander as a ghost?”
“Keep the ruin raw, or polish it into a palace?”
“Would you rather own the castle or write its history?”
“Medieval feast or modern minibar?”
“Dungeon party or rooftop gala?”
✦ Boats / Islands / Sea
“Captain the ship or sip on deck?”
“Sunburn souvenir or salty hair?”
“Bow for drama, stern for gossip?”
“Champagne cruise or barefoot sail?”
“Calm seas… or stories worth telling?”
“Dockside applause or open-sea silence?”
“Would you name the boat or let it stay nameless?”
“Island secrets or horizon promises?”
“Sunset kiss or midnight dive?”
“Pose like a siren or command like a pirate?”
✦ Travel / Views / Sunsets
“Golden hour glow or blue hour secrets?”
“Skyline champagne or countryside bread?”
“Lost alley treasure or postcard piazza?”
“Sunset applause or sunrise silence?”
“Take the photo or take the moment?”
“Crowds for the energy, or emptiness for the echo?”
“Luxury lobby or backstreet trattoria?”
“One story: legend told or legend lived?”
“Stars above Rome or neon below?”
“Trip souvenir: secret or spectacle?”
✦ Antiques / Interiors
“Polished perfection or decadent decay?”
“Keep the crack — or erase the story?”
“If it breaks: repair in gold or hide the shame?”
“Would you rather own it… or curate it?”
“Ornate frame or whispered history?”
“Display proudly or let it gather dust?”
“Modern comfort or antique character?”
“Collect for love, or collect for legacy?”
“Silent witness or centerpiece?”
“Keep the flaw or chase the flawless?”
“This view or that one?”
“City escape or island escape?”
“Golden hour or blue hour?”
“Morning light or evening glow?”
“Keep it old or make it new?”
“Silence here or music here?”
“Would you restore it, or leave it as is?”
“This scene: timeless or trending?”
“Closer look or wide angle?”
“Dream spot: here or there?”
✦ Castles / History
“Courtyard or tower?”
“Restored or ruined?”
“Grand hall or hidden stairwell?”
“Castle by day or castle by night?”
“Stone walls or stained glass?”
“Keep the gate or keep the crown?”
“History preserved or history retold?”
“Stay inside or roam outside?”
“Medieval or modern luxury?”
“Would you rather guard it or live in it?”
✦ Boats / Water / Islands
“On deck or in the water?”
“Harbor view or open sea?”
“Sunrise sail or sunset sail?”
“Bow or stern?”
“One day: boat or beach?”
“Calm seas or dramatic waves?”
“Sailboat or speedboat?”
“From the island or from the sea?”
“Docked or drifting?”
“Blue horizon or golden horizon?”
✦ Travel / Views / Sunsets
“Rooftop view or mountain view?”
“Hidden alley or main square?”
“City lights or country stars?”
“Winter sunset or summer sunset?”
“Skyline or shoreline?”
“Sunset here or sunrise here?”
“Travel solo or travel together?”
“Crowded piazza or empty piazza?”
“Would you wander or would you plan?”
“Photo first or memory first?”
✦ Antiques / Interiors
“Polished or patina?”
“Keep the crack or restore it back?”
“Antique frame or modern art?”
“Marble or wood?”
“One piece: mirror or lamp?”
“Gold gilt or raw stone?”
“Display it or hide it?”
“Ornate or simple?”
“Old world or new world?”
“Would you keep it here or take it home?”
If you have any ‘old money’ stock video, feel free to add them in to make more variety, also if they are higher quality.